Facing increasing operational demands, labor shortages, and the need for higher efficiency, Fairfield by Marriott International , one of the world’s most recognized midscale hotel brands, turned to Seuic Technologies to digitally transform its in-house linen management. By adopting RFID tracking with Seuic’s AUTOID UTouch 2 series handhelds, the brand streamlined linen operations from room to laundry, boosting efficiency and service quality.